How Much to Charge for an Instagram Reel or Story

To price a sponsored Reel, take the median views of your last 10 to 15 Reels, divide by 1,000 and multiply by a CPM range, then check the total against what the Reel costs you to make. Price Stories per frame from your Story views, and quote partnership ads, usage rights and any highlight as separate lines.

Reels and Stories reach different people for different lengths of time, so they carry different prices. Below are the published figures that held up when we checked them, the method for each format, and the Instagram rules that touch the quote.

What do sponsored Reels and Stories pay?

Karat's guide lists $15 to $35 per 1,000 views for a Reel and $5 to $15 for a Story, and marketplace data puts the average Instagram deal around $200. The sources measure different things, so read each one for what it is.

Collabstr's numbers come from its own marketplace, which skews toward small budgets: nearly 80% of its 2025 collaborations cost under $300. Its 2025 report also found that Reels averaged 32% more than TikTok videos.

The Net Influencer figure comes from the deal log of Ames Create and rests on 3 brands. Read it as a sign that brands open below the rate guides, and answer with your own math.

How do you price a sponsored Reel?

Multiply your median Reel views by a CPM range, then compare the result with your cost floor and quote the higher number. Use Reel views only, since Stories and feed posts reach people in different ways.

Karat says to use your last 10 to 15 pieces of content and leave your best performers out. Sort your last 10 to 15 Reels by views and take the middle number.

Say your last 12 Reels have a median of 30,000 views. Karat's Reel range puts 1 Reel at $450 to $1,050, which is 30 times $15 at the low end and 30 times $35 at the top.

Engagement, niche and audience location decide where you sit in that range. Karat calls 2% to 3% engagement average and 5% or more strong, and Collabstr's 2026 report put Reels at 5% on its platform.

Then list your costs: concept, script, filming, editing, revisions and props. If the CPM math lands under that total, quote the cost floor.

Lines to add to a Reel

The mysocial.io figures come from its brand deal pricing guide, updated February 2026, and they're the site's own rules of thumb.

How do you price Instagram Stories?

Price Stories per frame or per set from your Story views, then add a fee for a link or a highlight. A Story's short life is the main reason it sells for less than a Reel.

Instagram's help page says photos and videos you share to your story disappear from Feed, your profile and Direct after 24 hours, unless you add them as a highlight. Karat's Story range of $5 to $15 per 1,000 views sits well under its Reel range, which fits a format that's gone in a day.

Say your Stories average 8,000 views per frame. At Karat's Story range, 1 frame comes to $40 to $120, and a 3-frame set comes to $120 to $360.

Check how views hold across a set in your Story insights, and price each frame on its own views. Then add these lines when the brand asks for them:

• Price a link sticker as an add-on, with the destination URL agreed in the brief.
• Charge for a highlight by how long it stays on your profile, such as 30 days, with the removal date in writing.
• Quote a Story set that supports a Reel as a bundle, so each piece keeps its own price.

What do partnership ads and usage rights add?

Partnership ads run from your handle and usage rights run from the brand's account, so they're 2 lines with 2 prices. Each turns your Reel into an ad, and each needs a window.

Instagram's Help Center says advertisers need your permission to run partnership ads, and it describes 2 levels. Content-level permission covers an individual post, story or reel. Account-level permission lets the brand create ads from your handle without pre-existing content and include or exclude your custom audience in its campaigns.

Creators can revoke either permission at any time, according to the same Help Center, so write the end date into your contract and turn access off on that day. mysocial.io lists 30% to 50% of base for whitelisting, and our whitelisting guide covers monthly and ad-spend methods.

Usage rights cover the brand running your Reel from its own account or reposting it on its site. impact.com's usage guide (undated, checked November 2026) says most creators add 20% to 50% of their base rate for usage, and mysocial.io lists 50% to 100% for paid usage. Our usage rights guide prices it by channel and window.

What do Instagram's rules require for sponsored posts?

Instagram requires the paid partnership label on branded content, and the brand has to approve your tag before its name shows. Build both into your posting timeline.

• Instagram's Help Center says branded content is content you've been compensated for with money or something else of value, which may include gifted products, and that all branded content must be disclosed with the paid partnership label.
• The label is added in the Instagram app, and Instagram says you must add it every time you post branded content, across Feed, Stories, Live, Reels and videos.
• When you tag a brand for the first time, Instagram sends it a request. Until the brand approves, the label shows without its name, and if it denies the request, the label comes off (Instagram Help Center).
• Once the post is live, the tagged brand gets a notification and access to its insights, which gives both sides the same numbers at renewal time.
• In the US, the FTC's Endorsement Guides require clear and conspicuous disclosure of a material connection, which can include payment or free products (16 CFR 255.5).

Brand Partnerships and Content Strategy are 2 of our 10 services, and our guide to pricing a brand deal walks through every line of a full quote. If you'd like a management team behind your next Instagram deal, apply for representation.