https://1dsmgmt.com/blog Guides on brand deals, pricing, management and creator income from the team that negotiates them for more than 100 creators and athletes. en-us Tue, 03 Nov 2026 04:00:00 GMT https://1dsmgmt.com/blog/how-much-to-charge-for-a-reel https://1dsmgmt.com/blog/how-much-to-charge-for-a-reel Tue, 03 Nov 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Price a sponsored Reel from your median Reel views times a CPM range, price Story frames by views, and quote partnership ads and usage as separate lines. https://1dsmgmt.com/blog/how-do-nil-deals-work https://1dsmgmt.com/blog/how-do-nil-deals-work Mon, 02 Nov 2026 04:00:00 GMT Heidi Curto Brand Deals NIL deals pay athletes to promote products sold to the public. Division I athletes report deals of $600 or more in NIL Go within 5 business days for review. https://1dsmgmt.com/blog/influencer-cpm https://1dsmgmt.com/blog/influencer-cpm Fri, 30 Oct 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Influencer CPM is the price per 1,000 views. Multiply your typical views by a CPM for your format, then check it against your costs and what brands measure. https://1dsmgmt.com/blog/nil-agent-fees https://1dsmgmt.com/blog/nil-agent-fees Wed, 28 Oct 2026 04:00:00 GMT Scott Fidgett Management NIL agents usually take a percentage of the deals they handle, often 15% to 20%. Here's what athletes pay, the rules on NIL deals and what to check before you sign. https://1dsmgmt.com/blog/how-much-to-charge-for-raw-footage https://1dsmgmt.com/blog/how-much-to-charge-for-raw-footage Mon, 26 Oct 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Price raw footage as its own line, often quoted at 30% to 50% of your base fee, and license exactly which new edits the brand can make, where and for how long. https://1dsmgmt.com/blog/how-to-negotiate-brand-deals https://1dsmgmt.com/blog/how-to-negotiate-brand-deals Fri, 23 Oct 2026 04:00:00 GMT Heidi Curto Brand Deals How to negotiate a brand deal: get the full brief, counter with a line-item quote, trade scope before price and get every term in writing, with scripts. https://1dsmgmt.com/blog/how-much-to-charge-for-a-brand-deal https://1dsmgmt.com/blog/how-much-to-charge-for-a-brand-deal Thu, 22 Oct 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Price a brand deal as line items: a creation fee from your average views, then usage rights, whitelisting, exclusivity and payment terms, each priced on its own. https://1dsmgmt.com/blog/trademark-youtube-channel-name https://1dsmgmt.com/blog/trademark-youtube-channel-name Tue, 20 Oct 2026 04:00:00 GMT Scott Fidgett Management Trademark your channel name once you sell merch or products under it. USPTO filing starts at $350 per class and takes about 10 months on average. Here are the steps. https://1dsmgmt.com/blog/tiktok-commercial-music-library https://1dsmgmt.com/blog/tiktok-commercial-music-library Wed, 14 Oct 2026 04:00:00 GMT Heidi Curto Brand Deals Use Commercial Sounds, your own audio or music you've licensed in a sponsored TikTok. TikTok's terms keep the general library for personal, non-commercial videos. https://1dsmgmt.com/blog/good-ctr-on-youtube https://1dsmgmt.com/blog/good-ctr-on-youtube Mon, 12 Oct 2026 04:00:00 GMT Sam Parham Content & Growth YouTube says half of channels and videos have an impressions CTR between 2% and 10%. Here's how to judge yours by traffic source, impressions and watch time. https://1dsmgmt.com/blog/youtube-sponsorship-rates https://1dsmgmt.com/blog/youtube-sponsorship-rates Wed, 07 Oct 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Price a YouTube sponsorship from your median 30-day views times a CPM range, then price dedicated videos, Shorts, usage and exclusivity as separate lines. https://1dsmgmt.com/blog/content-creator-team https://1dsmgmt.com/blog/content-creator-team Mon, 05 Oct 2026 04:00:00 GMT Sam Parham Management Hire for your biggest time drain first, which for many video creators is editing. Here are the team roles, the order to add them and how to pay and protect each hire. https://1dsmgmt.com/blog/creator-equity-deals https://1dsmgmt.com/blog/creator-equity-deals Thu, 01 Oct 2026 04:00:00 GMT John Hyland Creator Income When should a creator take equity instead of cash? The principles for weighing stock against a fee, the terms to check, and how tax and disclosure rules apply. https://1dsmgmt.com/blog/repurpose-content-across-platforms https://1dsmgmt.com/blog/repurpose-content-across-platforms Mon, 28 Sep 2026 04:00:00 GMT Sam Parham Content & Growth Repurpose content across TikTok, Reels, Shorts and Snapchat without losing reach: upload clean files, follow each platform's originality rules and check your contracts. https://1dsmgmt.com/blog/how-much-to-charge-for-ugc https://1dsmgmt.com/blog/how-much-to-charge-for-ugc Fri, 25 Sep 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Charge for UGC as a creation fee per video or photo set plus a usage license priced by channel and window. See published UGC rates and how to quote ad rights. https://1dsmgmt.com/blog/youtube-test-and-compare https://1dsmgmt.com/blog/youtube-test-and-compare Wed, 23 Sep 2026 04:00:00 GMT Sam Parham Content & Growth YouTube Test & Compare runs up to 3 titles or thumbnails at once and keeps the one with the highest watch time share. Here's how to set up and read a test. https://1dsmgmt.com/blog/tiktok-one-creator-marketplace https://1dsmgmt.com/blog/tiktok-one-creator-marketplace Mon, 21 Sep 2026 04:00:00 GMT Heidi Curto Brand Deals TikTok One is TikTok's marketplace for paid brand projects. See who can join, how invitations and applications work, how you're paid and what rights you grant. https://1dsmgmt.com/blog/tiktok-live-agency https://1dsmgmt.com/blog/tiktok-live-agency Thu, 17 Sep 2026 04:00:00 GMT Sam Parham Management A TikTok LIVE agency, which TikTok calls a Creator Network, coaches LIVE creators and earns TikTok bonuses. Here's what to check before you accept an invite. https://1dsmgmt.com/blog/how-to-start-a-paid-community https://1dsmgmt.com/blog/how-to-start-a-paid-community Tue, 15 Sep 2026 04:00:00 GMT Scott Fidgett Creator Income Pick 1 promise, presell founding spots, choose a platform by its fees and keep a weekly rhythm. How creators start a paid community members renew. https://1dsmgmt.com/blog/influencer-brand-trips https://1dsmgmt.com/blog/influencer-brand-trips Thu, 10 Sep 2026 04:00:00 GMT Heidi Curto Brand Deals Brand trips trade travel and lodging for content. Ask for a fee once a trip comes with required posts, usage rights or exclusivity, and disclose each promo post. https://1dsmgmt.com/blog/what-is-an-mcn https://1dsmgmt.com/blog/what-is-an-mcn Tue, 08 Sep 2026 04:00:00 GMT Scott Fidgett Management An MCN is a company that partners with many YouTube channels and takes a cut of their revenue. Here's how networks work, how to leave one and how management differs. https://1dsmgmt.com/blog/speaking-engagement-fees https://1dsmgmt.com/blog/speaking-engagement-fees Mon, 07 Sep 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Set a speaking or appearance fee from your time, value and demand, then price travel, extra sessions, recordings and social posts as separate lines. https://1dsmgmt.com/blog/which-platform-pays-creators-the-most https://1dsmgmt.com/blog/which-platform-pays-creators-the-most Thu, 03 Sep 2026 04:00:00 GMT Sam Parham Creator Income YouTube pays creators the most directly, with a 55% ad revenue share. See how TikTok, Instagram and Snapchat payouts compare, who qualifies, and what changes in 2027. https://1dsmgmt.com/blog/how-many-followers-for-brand-deals https://1dsmgmt.com/blog/how-many-followers-for-brand-deals Mon, 31 Aug 2026 04:00:00 GMT Heidi Curto Brand Deals Instagram's brand marketplace opens at 1,000 followers and TikTok's at 1,000 to 10,000. Here's what each platform requires and what brands check beyond the count. https://1dsmgmt.com/blog/youtube-video-hook https://1dsmgmt.com/blog/youtube-video-hook Thu, 27 Aug 2026 04:00:00 GMT Sam Parham Content & Growth A YouTube hook confirms what the title promised and gets to the value fast. Here's how to write one, with original examples and how to check it in retention data. https://1dsmgmt.com/blog/do-influencers-need-an-llc https://1dsmgmt.com/blog/do-influencers-need-an-llc Tue, 25 Aug 2026 04:00:00 GMT Scott Fidgett Creator Income You can take brand deals as a sole proprietor. An LLC starts to matter when contracts, products or staff add risk. What it changes, per the IRS and SBA. https://1dsmgmt.com/blog/personal-brand-for-athletes https://1dsmgmt.com/blog/personal-brand-for-athletes Thu, 20 Aug 2026 04:00:00 GMT Sam Parham Content & Growth Build a personal brand as an athlete by picking a clear lane, posting on 3 or 4 pillars and keeping sponsor-ready proof. Plus the rules to check before you sign. https://1dsmgmt.com/blog/youtube-brandconnect https://1dsmgmt.com/blog/youtube-brandconnect Wed, 19 Aug 2026 04:00:00 GMT Heidi Curto Brand Deals YouTube BrandConnect is now YouTube Creator Partnerships. See who qualifies, how brand inquiries and Open Call work, and how creators get paid for deals. https://1dsmgmt.com/blog/how-to-get-a-talent-manager https://1dsmgmt.com/blog/how-to-get-a-talent-manager Tue, 18 Aug 2026 04:00:00 GMT Sam Parham Management To get a talent manager, show steady brand demand, a clear niche and an engaged audience, then contact managers who already represent creators like you. https://1dsmgmt.com/blog/how-much-to-charge-for-a-tiktok-video https://1dsmgmt.com/blog/how-much-to-charge-for-a-tiktok-video Thu, 13 Aug 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Charge for a sponsored TikTok line by line: a creation fee from your median views, then Spark Ads, paid usage, exclusivity, extras and payment terms. https://1dsmgmt.com/blog/how-to-get-sponsored-as-an-athlete https://1dsmgmt.com/blog/how-to-get-sponsored-as-an-athlete Mon, 10 Aug 2026 04:00:00 GMT Sam Parham Brand Deals How to get sponsored as an athlete: what brands check, the types of sponsorship, how to pitch, and the NCAA, Olympic and FTC rules to clear before you sign. https://1dsmgmt.com/blog/whitelisting-spark-ads-fees https://1dsmgmt.com/blog/whitelisting-spark-ads-fees Fri, 07 Aug 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Charge for whitelisting, Spark Ads and partnership ads as a separate fee for ad access to your handle, priced by window, ad spend and the control a brand gets. https://1dsmgmt.com/blog/how-influencers-get-paid https://1dsmgmt.com/blog/how-influencers-get-paid Tue, 04 Aug 2026 04:00:00 GMT Scott Fidgett Creator Income Brands pay creators by invoice, often on net 30 terms. The paperwork, payment terms and follow-ups that get your brand deal money in on time. https://1dsmgmt.com/blog/content-creator-burnout https://1dsmgmt.com/blog/content-creator-burnout Wed, 29 Jul 2026 04:00:00 GMT Sam Parham Management Creator burnout can show up as dread before filming and posting on autopilot. Here are the signs to watch, how to pace your output and when to get professional help. https://1dsmgmt.com/blog/morals-clause https://1dsmgmt.com/blog/morals-clause Mon, 27 Jul 2026 04:00:00 GMT Scott Fidgett Brand Deals A morals clause lets a brand end a sponsorship over your conduct. Learn what triggers one, what it can cost you and which terms to negotiate before you sign. https://1dsmgmt.com/blog/affiliate-vs-sponsorship https://1dsmgmt.com/blog/affiliate-vs-sponsorship Fri, 24 Jul 2026 04:00:00 GMT Heidi Curto Pricing & Contracts A sponsorship pays a flat fee whether or not the post sells, and an affiliate deal pays per sale. Here's the break-even math, hybrid deals and the terms to check. https://1dsmgmt.com/blog/what-is-a-360-deal https://1dsmgmt.com/blog/what-is-a-360-deal Wed, 22 Jul 2026 04:00:00 GMT Scott Fidgett Management A 360 deal gives one company a cut of nearly all your income, from brand deals to merch. Here's how the split works for creators and which clauses to check. https://1dsmgmt.com/blog/brand-deal-scams https://1dsmgmt.com/blog/brand-deal-scams Fri, 17 Jul 2026 04:00:00 GMT Heidi Curto Brand Deals Brand deal scams use fake recruiters, fake checks, malware briefs and login traps. Learn the red flags, how to verify an offer and what to do if you're hit. https://1dsmgmt.com/blog/influencer-management-contract https://1dsmgmt.com/blog/influencer-management-contract Wed, 15 Jul 2026 04:00:00 GMT Scott Fidgett Management An influencer management contract sets the commission, term, post-term pay, approvals and exit rights. What each term means, and the red flags to fix before you sign. https://1dsmgmt.com/blog/podcast-sponsorship-rates https://1dsmgmt.com/blog/podcast-sponsorship-rates Mon, 13 Jul 2026 04:00:00 GMT Heidi Curto Pricing & Contracts Price a podcast ad read from your 30-day downloads per episode times a CPM, then add separate lines for video, social clips, usage and exclusivity. https://1dsmgmt.com/blog/do-influencers-pay-taxes-on-gifts https://1dsmgmt.com/blog/do-influencers-pay-taxes-on-gifts Fri, 10 Jul 2026 04:00:00 GMT Scott Fidgett Creator Income Usually, yes. Products, trips and perks a brand gives you for content count as income at fair market value. What the IRS says and the records to keep. https://1dsmgmt.com/blog/kill-fee-clause https://1dsmgmt.com/blog/kill-fee-clause Thu, 09 Jul 2026 04:00:00 GMT Heidi Curto Pricing & Contracts A kill fee is what a brand pays if it cancels a deal after work starts. How to price it by stage, word the clause and protect your content rights. https://1dsmgmt.com/blog/licensing-your-likeness https://1dsmgmt.com/blog/licensing-your-likeness Tue, 07 Jul 2026 04:00:00 GMT John Hyland Creator Income An AI likeness deal licenses your face or voice for set uses, a term and a fee. The laws, union terms and contract checks to settle before you sign. https://1dsmgmt.com/blog/business-manager-vs-talent-manager https://1dsmgmt.com/blog/business-manager-vs-talent-manager Mon, 06 Jul 2026 04:00:00 GMT Scott Fidgett Management A talent manager grows a creator's income, and a business manager runs the money once it lands: bills, budgets and taxes. Here's who does what and what each costs. https://1dsmgmt.com/blog/ftc-guidelines-for-influencers https://1dsmgmt.com/blog/ftc-guidelines-for-influencers Thu, 02 Jul 2026 04:00:00 GMT Heidi Curto Brand Deals The FTC's rules for influencers: when to disclose a brand deal, where the disclosure goes, which words work, how platform labels fit in and what's at stake. https://1dsmgmt.com/blog/instagram-trial-reels https://1dsmgmt.com/blog/instagram-trial-reels Tue, 30 Jun 2026 04:00:00 GMT Sam Parham Content & Growth Instagram trial reels show a new reel to non-followers first. Here are the requirements, how to post one, how to read the results and when to share it to everyone. https://1dsmgmt.com/blog/how-to-make-a-media-kit https://1dsmgmt.com/blog/how-to-make-a-media-kit Fri, 26 Jun 2026 04:00:00 GMT Heidi Curto Brand Deals A media kit answers the questions a brand asks before it pays you. What to include, which numbers to show, whether to list rates, plus a free template. https://1dsmgmt.com/blog/report-impersonation-account https://1dsmgmt.com/blog/report-impersonation-account Tue, 23 Jun 2026 04:00:00 GMT Sam Parham Management Screenshot the fake account, report it in the app, use the platform's form if needed and warn your followers. Here's how to report impersonation on TikTok and Instagram. https://1dsmgmt.com/blog/long-term-brand-partnerships https://1dsmgmt.com/blog/long-term-brand-partnerships Wed, 17 Jun 2026 04:00:00 GMT Heidi Curto Brand Deals Long-term brand partnerships start in the first campaign. How to deliver, send a recap, pitch the renewal and price a 3 or 12-month deal, with templates. https://1dsmgmt.com/blog/talent-manager-vs-agent https://1dsmgmt.com/blog/talent-manager-vs-agent Mon, 15 Jun 2026 04:00:00 GMT Scott Fidgett Management A talent manager runs the business of your career, and a talent agent centers on offers and bookings. Here's how the roles, fees and contracts differ.