# 1DS Management

> Talent management for elite creators, athletes, and founders. We grow audiences, close premium brand deals, and build durable equity from cultural reach.

Worldwide, established talent management.

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## Home

**Headline:** Where creators become global brands.

**Description:** 1DS Management is a talent agency helping creators, athletes, and entrepreneurs scale audiences, partnerships, and revenue.

**Topline stats:**
- 240M+ combined reach
- 1,200+ brand deals closed
- 98% talent retention

**Manifesto:** We build the people who set the trends.

1. **Strategy first** — We sign careers. Each decision starts with a multi-year plan where audience, brand, and revenue move as one.
2. **Quality over volume** — A roster small enough that every creator has direct senior attention. We measure success in decade-long careers.
3. **Built for ownership** — Audience is the asset. We turn it into businesses, equity, and cultural capital.

**Press:** Forbes · Variety · Billboard · GQ · Vogue Business · Hollywood Reporter · ESPN · Complex.

**Results — Numbers that move culture:**
- 4.2B+ annual impressions
- 240M+ combined reach
- 1,200+ partnerships closed
- 32x average ROI

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## Roster — The talent shaping culture

From Olympic athletes to chart-topping creators. The artists, athletes, and entrepreneurs we represent.

- **Drew Dirksen** — Music · Entertainment — 4.2M reach — Spotify, Adidas, Beats.
- **FikShun** — Dance · Performance — 5.8M reach — Nike, Red Bull, Pepsi.
- **Hero DW** — Lifestyle · YouTube — 3.1M reach — Apple, Lululemon.
- **Sam Dancer** — Fitness · Strength — 2.4M reach — Reebok, GHOST, WHOOP.
- **Chari Hawkins** — Olympic Athletics — 1.8M reach — Nike, Garmin.
- **Britt Hertz** — Lifestyle · Fashion — 2.1M reach — Revolve, Sephora.
- **Sophia Rose** — Beauty · Lifestyle — 3.6M reach — Glossier, YSL.
- **Funk Bros** — Trampoline · Action Sports — 12.4M reach — GoPro, Monster.
- **Shaquan Parson** — Comedy · Entertainment — 6.9M reach — Netflix, Hulu.
- **Genevieve Hannelius** — Acting · Lifestyle — 2.9M reach — Disney, Aerie.

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## Services — A full-stack management engine

1. **Talent Management** — Career architecture from positioning to long-term IP and equity strategy. Day-to-day team: manager, strategist, advocate.
2. **Brand Partnerships** — Sourcing, negotiation, execution, and deal architecture. Fortune 500 deals to startup equity plays.
3. **Content Strategy** — Editorial direction across every platform. Format, voice, packaging, calendar.
4. **Monetization** — Equity, IP, products, ventures, licensing. Turn audience into ownership.
5. **Audience Growth** — Distribution engineering across TikTok, Reels, Shorts, podcasts, newsletters.
6. **Production** — In-house production for shoots, podcasts, and series.
7. **YouTube Growth** — Long-form strategy, packaging, retention engineering. Channel architecture for the platform that compounds.
8. **Tour & Live** — Tour management, fan events, brand activations. Where audience becomes community.
9. **Equity & Ventures** — Strategic investing on behalf of talent. Cap table reviews, fund intros, deal structuring.
10. **Legal & Business Affairs** — Contract negotiation, IP protection, business entity strategy.

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## Brands — The bridge between brands and culture

We help the world's most ambitious brands plug into the creators shaping what their customers watch, wear, and want.

**What we ship:**
- Influencer Campaigns: Full-funnel campaign execution from strategy to reporting.
- Athlete Partnerships: Endorsement deals across pro, Olympic, and emerging athletes.
- Social Amplification: Multi-creator drops engineered for cultural saturation.
- UGC Systems: Always-on creator content pipelines for paid performance.
- Creator Licensing: Whitelisting, dark posts, and content rights at scale.
- Content Production: In-house production for shoots, podcasts, and series.

**Topline brand-side stats:**
- 4.2B+ annual impressions
- 32x average ROAS
- 1,200+ campaigns shipped
- 94% client renewal

**Trusted by:** Nike · Adidas · Spotify · Apple · Beats · Red Bull · GoPro · Reebok · Lululemon · Pepsi · Garmin · Sephora.

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## Case Studies — Receipts over rhetoric

**Drew Dirksen** (Music · Entertainment) — From 800k to 4.2M followers in 18 months.
- +425% follower growth
- 12 brand deals
- $2.4M annual revenue

**FikShun** (Dance · Performance) — A global Nike partnership, engineered from a viral clip.
- 1.2B impressions
- 38 countries
- 7-figure deal value

**Sam Dancer** (Fitness · Strength) — From athlete to founder, launching a $5M nutrition brand.
- $5M ARR
- +312% audience
- 3 verticals

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## About — Built by operators. For creators with ambition.

1DS was founded on a simple belief: the next generation of cultural power will be built by independent creators, not legacy institutions.

We're a talent agency that combines old-school relationship management with new-school growth systems. Our clients aren't just creators, they're founders, athletes, and personalities building global businesses on the back of attention.

We exist to turn audience into businesses, equity into ownership, and ownership into legacy. Partnership is the default, not the percentage.

**Operating principles:**
1. **Creator-first** — Every decision flows from what's right for the talent.
2. **Systems-driven** — Every win compounds. We turn campaigns into repeatable engines a creator can run for the next decade.
3. **Long-term** — Here for the 10-year career, not the 10-day spike.
4. **Premium only** — Quality over volume across roster, brand deals, and team.

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## Contact

- Creator representation: hello@1dsmgmt.com
- Inquiry form: https://1dsmgmt.com/contact

Operating worldwide.

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**Voice testimonials:**
- "Best decision I ever made." — Drew Dirksen
- "They built me a real business with audience as the engine." — Sam Dancer
- "Strategic, relentless, and human." — Britt Hertz
- "The future of management." — Forbes